Colorado Quarterback Sanders Releases New Gatorade Ad

Coach Deion Sanders, All-American Travis Hunter, star quarterback Shedeur Sanders, and the Colorado football program were the talk of the college football season in 2023 almost immediately. 

They finished with a disappointing 4-8 record after a 3-0 start, but Coach Prime is just getting started in Boulder. 

Shedeur, his son, appears likely to play one more year and prepare for the 2025 NFL Draft,

with one major reason being his large NIL earning potential.  On3, Shedeur is valued at $4 million NIL,

After the season, Sanders unveiled a new collaboration with Gatorade as part of their NIL partnership: 

"The hardest part of playing college football is mental," Sanders said. It's simply a matter of keeping focused and doing the right thing. 

Don't let social media or anything else influence you to become a different person. Stay true to yourself at all times. Be a legend." 

 Sanders has signed relationships with Beats By Dre, Mercedes-Benz, Google, Topps, 

Urban Outfitters, among others, since transferring from Jackson State a year ago, placing Colorado on the map as a NIL destination.

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